Every year we have a different look for celebrity big brother, every year the project grows in ambition and scale. Celebrity Big Brother 2017 this was no exception. The eye was designed out of house by ‘SHOP’; the launch promo was brought to life by ‘PICNIC’; the social, digital and out of house were created by the Channel 5 in-house team.

My role was to Art Direct the project - making the separate elements come together in one coherent story.